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Addendum Rebrands

Jan 12, 2021 | News

At Addendum, we are committed to helping our clients do better business.  The company was started in 2014 by a group of people from different financial sector backgrounds who shared a common dream: one of challenging the status quo. The inflexible and opaque nature of our market needed to be changed to benefit all businesses, big and small. Addendum developed a simple structure to realise this dream: standardised terms to make offers directly comparable, enabling price competition. This enables real-time, online execution which is efficient, convenient for users and keeps transaction costs down. Based on the feedback received from clients, Addendum’s services are being continually improved and refined.

We are proud to introduce you to the new Addendum brand which is a reflection of our philosophies, our values and our dedication to resolving the problems and challenges our clients might face. We are committed to finding workable solutions and delivering the best possible service while doing so.  The new brand line, Consider it possible, is a new way of thinking and a platform for possibilities…

Willem le Roux – Co-Founder and CEO of Addendum commented on the rebranding: “The events of the past year changed the world: the way people behave, the way we interact and the way we do business. Thousands of South African businesses now rely on Addendum for their working capital and debt funding needs. Addendum refreshed its brand to better reflect this new, online world where customers demand transparency, simplicity and value.”

Emuel Schoeman – Co-Founder & Managing Director – Working Capital Division added: “Over the last 12 months, Addendum, Africa’s leading supply chain finance provider, has provided more than R28 billion of sub-prime working capital to businesses in South Africa.  Despite unprecedented business restrictions and challenging economic times, Addendum has on-boarded a record number of new clients, injecting billions into South Africa’s depressed economy. During 2020, a fourth Addendum client won a Global Supply Chain Finance award for its supplier program. Nobody believed all of this could be achieved in a year like this. It is time to tell our story. Addendum’s rebrand is critically important to convey a very important message to the business world: Addendum… Consider it possible.”

Ian Norden – Executive Director – Funding Solutions said: “For Addendum, a brand refresh gives us a way to remind the market that we’re committed to our business and our clients into the future. Our fintech solutions are constantly being monitored and improved to maximise user experience and our brand shouldn’t be any different.”

With our new brand comes different opportunities for our clients to engage with us. We encourage you to follow us on social media (Facebook | Instagram | LinkedIn) and opt in to receive our mailer where we will be sharing company news and insightful content applicable to your business. Click here to opt in. Our brand new website is also a showcase of what we do and what we stand for – www.addendum.co.za.

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